No business has an unlimited marketing budget. Small businesses in Trinidad & Tobago need to find free or low cost ways of marketing their businesses. Here are five free ways to market your business online that pack a punch.
Build a search friendly website
Building your business website with search engines in mind from the beginning goes a long way to marketing your business on the internet without added expenditure later on.
Search Engine Optimization (known in the industry as SEO) is the process of improving the visibility of a website or web page in search engines via the natural or unpaid search results.
Think about the terms people would type into a search engine to find products and services you sell. Those are called keywords or keyphrases. Use those keyphrases on your website to improve the chances of people finding your business instead of a competitor.
Blog
A blog (like this one) is a great way to show that you are an expert in your field. With your business blog, you can produce, post and embed different types of content. You can post articles and podcasts. You can embed slideshows, videos and documents.
A blog is a great way for getting potential customers to know, like and trust you before they do business with you.
Use social media
Even if you are a B2B company, it is people who work at those companies that make purchasing decisions. Social media sites like Facebook, Twitter and LinkedIn are places you can find people who are looking for your products and services.
Social media websites are where people are asking their friends and colleagues for recommendations for products and services just like yours. Get infront of them and show them you can do the job.
Email marketing
If you’re a small business, you can do email marketing for free with Mailchimp, an excellent email marketing service provider. They allow you up to 2,000 subscribers and 12,000 email sends every month! That’s more than enough for most small businesses in Trinidad & Tobago.
Sign up for a free account, build your list and send your first campaign. They’ve got great tutorials on how to create newsletters, email templates and marketing using email.
Free online classifieds and directories
There are free directories and classifieds websites in Trinidad & Tobago that you can post your products, services and deals. While the quality of design and traffic may not be optimum, this is still an opportunity to get your products and services infront some eyeballs.
This isn’t an exhaustive list but some of them are:
- Trinituner Classifieds
- Facebook Marketplace
- TnT Free ads
- Trinifieds
- Trinidad Classifieds
- Trintrade
- Trini.Biz
- Trinbago Classifieds
- Trinicompass
- The Biz Niz Dir
- The Trinidad & Tobago Web Directory
While the local saying goes “cheap ting no good; good ting no cheap”, there are definitely some free gems out there to help you market your business.
Tell us of some more free online marketing opportunities in Trinidad & Tobago in the comments below.
*image courtesy jaylopez
Bouncy Castle Rental Business Generates 169% Revenue Increase
From Website Developed By imarketSB. 
