Examples Of Poor Internet Advertising in Trinidad & Tobago – Volume 1

Every day I see examples of poor internet advertising in Trinidad & Tobago. Let’s explore some examples from Facebook ads so you don’t make the same mistakes when you want to advertise online.

TrinidadAutoBook.com

Facebook Ad for Trinidad Autobook Launch

This is a commom phenomenon. The advertiser purchases a Facebook ad that talks about the launch of a new automotive advertising website. The ad leads to an “Under Construction” page or a page totally unrelated to what’s being advertised. In this case, the ad for TrinidadAutoBook.com leads to the home page of a web design company in Trinidad & Tobago, Emirco Studios. Nice huh?

Landing Page for Trinidad Autobook Launch leads to the home page of a web design company (click for full-size)

I hope the design studio owns the website and are spending their own money, otherwise what does that do to your brand and your pocket?

Lesson: make sure your landing page is ready so that you don’t waste money on clicks that go to a non-existent website. (A landing page is the first page a visitor sees after clicking on an ad. Its sole purpose is to get the visitor to take a desired action).

Blink Broadband

Blink Broadband Facebook ad

Another common phenomenon is that big companies seem notorious for bad advertising online. Here’s why this ad is poor. The offer in the ad of “Unlimited internet access for only $79″ is short, clear and direct. For the most part, I like it. But when I click on the ad, it takes me to the Blink Broadband home page, almost never a good landing page for an internet ad.

Landing Page for Blink Broadband Facebook ad (click for full-size)

Where’s the offer when I get here? If I’m truly interested, I now have to go clicking around the site to find it. But how many visitors do you think you’ll lose by not directing them to a page with a specific offer?

Lesson: if you’re making an offer in your ad, then take me to a page that speaks specifically about the offer and directs me to do something to accept the offer (that’s called a call-to-action).

800-Tech

800-TECH Facebook Ad

The graphic on 800-Tech’s Facebook ad reads “Save 50%” while the ad text provides a price of TT$600. Okay, so according to my Math, I’m saving $600. Great! Now let’s click on the ad to find out more and accept the offer.

This is a busy landing page. What do I do when I get there? I see a second price for $1499 that covers up to 5 computers. I’ve only got one personal computer at home so why would I need that? Wait, is this offer even for me? Now I’m really confused.

Landing Page for 800-TECH Facebook Ad (click for full-size)

And they want me to visit another page (the website’s home page) to get more information about this specific offer.

Lesson: Keep your landing page on point. Give me the details of that specific offer, and then place your call-to-action on that page. Tell me what to do to accept that offer. Tell me to call 800-TECH to purchase 1 year’s complete protection for my home computer for $600, right now. Don’t waiver if that’s what you want me to do.

So now you’ve learnt some lessons on what not to do in your Facebook advertising. This is a good opportunity for you to research landing pages, copywriting and Facebook ads.

Contact imarketSB if you want to maximise the return from your online advertising and internet marketing.