What Trevor Sayers Can Teach You About Marketing

Image of Trevor Sayers courtesy 123people.ca

Everyone in Trinidad & Tobago knows the name Trevor Sayers. He’s world-renowned as “The Stamina Man” after one of his hilarious videos got on to G4TV. Trevor Sayers’ is not an overnight success, but is borne out of hard work. Here’s what we can learn about marketing from him.

Be Different

There’s no doubt that Trevor Sayers is crazy. He dares to be different, and it is this difference that has earned him a multitude of adoring followers. He’s decided that he isn’t going to be like every other seller of herbal medicines and stands out. Stand out in your market to get noticed.

Grab A Position

Not only has he dared to stand out, he’s grabbed a position in the market as “The Stamina Man”. Whether by accident or design, that position is his. You want stamina? Then Trevor Sayers is the man for that. Grab a position in the market that you’re known for.

You’ve Probably Got Fans. Let Them Do The Talking

Trevor Sayers lets his fans do the talking. He regularly shares video testimonials from his ‘patients’ about how he’s helped them. It’s important to get social proof about the benefits of doing business with you because it builds trust in the minds of your potential customers. Provide evidence like testimonials and case studies of people using your product and being happy with the results.

Create A Community And Build A Referral Network

Trevor Sayers is creating a ‘community’ called The Billionaire Family. By building a community, he’s able to tap into a network of people willing to refer him business and sell his products, therefore growing his revenue. Even if you have to incentivize them, build a referral network that helps to grow your business while you help theirs.

Educate Your Customers

Naturalised Herbs and Trevor Sayers hold health-related lectures and seminars where the participants learn about diseases that could affect them. By educating his market, he enables them to make the right choices and looks like an expert to them. Educate your market with content so you look like the expert in your field.

It Doesn’t Hurt To Be Charismatic

Without charisma, I don’t think Trevor Sayers would have had the impact he does on his customers. People believe him when he says he can cure their illnesses. They follow his every word. Having charisma can be to your benefit when speaking with potential customers during sales calls, and in convincing them to do business with you. Even if you don’t have it, it can be learnt (at least according to this BBC article).

Even though we may not all agree with what Trevor Sayers sells or some of his other methods, he is a great marketer. Pay attention to what other people do and you might get some great ideas for marketing your own business.